Social media platforms become vital for businesses to publicize their products and services to a vast audience. Facebook, Twitter, LinkedIn, and many other social media platforms have already made their places with their own special niche.
Among all, there comes, comparatively one of the newest social media platform, namely – Instagram.
The photo-sharing social media platform is quite popular in the present time. People are literally getting their life shared on this amazing platform.
Be it a small scale business or a business of the large enterprise, each one is leveraging the excellent features of Instagram.
Seeing its widen reach Instagram has unveiled three shopping features for business profiles under which the users are able to find products and save their favorite products in their shopping collection.
Let us discuss these features individually:
Shopping Collection Features
With this new feature, Instagram users are now able to save the products which interest them separately.
In this “Shopping Collection” features, an Instagram user can tap the save icon in the bottom right corner of the image after the post shown in one’s newsfeed.
Once a user clicks on the save icon, a “Save to Shopping Collection” option will be prompt to the user.
A user can explore the Shopping Collection anytime from one’s profile.
Shopping Through Instagram Video
It is a novel way to get enhanced customer interactivity. With the video shopping feature, Instagram has opened new ways to market the product and services.
Under this feature, a user is able to shop through a Video. Instagram has put a shopping icon at the bottom left corner of the video. When any user taps on this shopping icon, various featured products will reveal, and a user can learn more about the products.
Shop Tab on Business Profiles
Instagram has redesigned its UI for the business profiles and integrated shop tab in there.
The shop tab allows users to check all the purchasable products of a business profile in a single place.
The customers now can quickly view all the featured products in the profile, with all the details such as name, price, and also the post featuring the item.
It is an amazing way to browse all your favorite products from your favorite brand to shop.