Marketing today is experiencing a paradigm shift – from traditionally being a ‘pay to play’ model where large organisations could get away without actually involving their clients. The true democratisation of content and opinions started by the internet has been fast forwarded by the explosive growth of social media. This is the first time that smaller businesses without the bottomless marketing budgets can actually look at going head to head with contestants. The traditional ‘smoke and mirrors’ approach will no longer work when consumers have access to both the media and the networks to make themselves heard.
In the near future, we’ll access our TV, internet, phone, radio, music, photos, videos and more through a single appliance of our choice. The companies are understanding this and bringing change in how people use technologies for information.
When crafting your message you need clarity, conciseness, and connection. All good stories are simple at their core. Think short sentences, and think of your audience and your unique connection to them before writing content.