In the past couple of years, Search Engine Optimization has become more than just making the website ranked high. With so much competition, the strategies of SEO have changed a lot. Today it’s not only about making a website ranked high, but also to sustain the top position, increase web traffic and reduce the bounce rate.
To help you to do all these activities and more, come Google Webmaster tool, one of the most powerful tools to perform effective website analysis. Most of the SEO professionals use this tool to clean website errors and find improvement areas. This stunning web analysis tool has recently come up with new changes this year.
We have decided to let you know these new features in a consolidated manner.
The Launch of New Search Console
By new search console we mean, the new version of this SEO tool. It was launched in January 2018. Earlier it was launched to only a few users as a beta version and now by the end of the year, Google has made the new version available universally.
The new functionality included by search console are search performance, index coverage, AMP status, & reports of the job posting. The search console has stated in their official blog that the new version of search console will keep adding more functionalities till the new version gets finalized and till then both the versions will live side-by-side.
In the new version, a webmaster will also send you a message related to website status. A user is also able to share reports within their own organization so that the operations get simpler and collaborative.
New Search Performance Report
With the new version, users now get the data up-to of 16 months. It helps you analyze the trends for a longer term and also help in building future strategy accordingly.
Updated Index Coverage
With the new version, has changed the index coverage report. Now you can get an insightful view of indexed URLs of your website. Under index coverage report you will receive correctly indexed URLs, warning on potential issues along with the detail report about the URLs not indexed.
Improvement in Job Posting and AMP Pages
One of the best thing about new search console is that it augments search enhancements like a Job posting and AMP pages. Users also get a report on specific errors which were found by Google.
Lighthouse – Page Speed Insights
For a website owner , it is quite tricky to find real page speed insight. The market is full of various PSI tools and every tool often gives different results. Such a situation often leads to confusion about the real health of a web page or a website.
To avoid all confusion, Google now gives the facility to analyze page speed insight in a consolidated and standardize manner through page analysis engine namely – Lighthouse. This PSI tool helps users in attaining the same performance audit of a website along with some recommendations.
Following the information which this new Page Speed Insight Tool offer to users:
- Users get a fine idea, how a webpage runs on a mobile device.
- It shows the field data of a website.
- PSI tool also suggests recommendation of improvement on a page.
- It also gives the best ways to web development.