We all know the world is of cutthroat competition. We have to either win or left the game of winning. When it comes to the digital world, the battle to be the number one gets more serious.
Here comes the technique that if used strategically can create wonder. This technique is Search Engine Optimization (SEO) which help a website owner to rank one’s website high.
The world of SEO is infinite, the moment you think you have learned everything about this realm, there something new and interesting comes up to you.
There are various SEO professionals who are playing in this game for decades but even they accept that are still the learner of this school.
If you are looking forward to learning SEO and making a career in it, then worry not, we have consolidated a list of things which every beginner should know.
We are not saying that this list would make you oracle of the SEO realm, but we promise that after going through this list you shall get a direction and a way to walk on the path of being Search Engine Optimizer.
Here are basic yet vital fundamentals you should learn before starting SEO technique:
1. Comprehensive SEO Picture
The first step to start SEO is to learn about this website ranking technique. With the SEO techniques, you can bring your website on top ranking in your industry-specific searches.
SEO is also about keeping maintaining the authority and relevancy that depicts how authentic your site is to the search engine and how relevant your content is on the website.
2. Domain Authority and Page Authority
When you start doing SEO, you would go through the term DA and PA. Both are important, and one should have knowledge of the same.
DA- Domain Authority is a proprietary score offered by Moz. It tells you how authentic and trustworthy your domain is. It is based on the quantity & quality of a link.
PA- Page Authority, it is similar to DA but is page-specific. By managing it you can make some of your web pages rank higher than others.
3. General SEO Tactics
There are numerous techniques involved in SEO. All techniques in their own way do their best to make website visible and indexable to search engine.
Things you can check in overall SEO are the title, meta description, keywords, code and text ratio along with maintaining relevancy.
4. Content Marketing & Link Building
Content is the king and there is no second thought in it. For a successful SEO process, uniquely created quality content is a must.
Google prefer ranking the website with rich SEO optimized content.
Now the question is what is SEO optimized content?
The content which is compact with meta tags, description, header and strategically placed inbound links with proper quantity and quality of the outbound link is an SEO optimized content and it is important for SEO.
5. Website Analysis and Keyword Research
The SEO of a website starts with web analysis. It means ensuring your website is SEO optimized. You can use Google Analytics to perform web analysis, it is the best website analysis tool.
Another thing is keyword research. These are the phrases which will fetch the targeted audience to a website. Be it an LSI keyword or head keyword, analyze them, select them and place them strategically in your website.
6. Learn Technical SEO
Well, by technical SEO there is nothing to worry about. All you need to know how to update and replace site’s robot.txt, to put an analytic code in a website and other HTML based coding work so that it would save time and also eliminate time wastage.