The world is becoming a small place with easy connectivity through the internet. Whether you are in India or Australia or in France, you can get the answer even to the most complex question with extreme ease.
What makes the search experience easier is the business listing tool by Google. It is called Google My Business. Some call it GMB.
Let’s first get a brief on this business listing tool and later discuss the new features that are launched by Google My Business listing tool.
Understanding Google My Business
This excellent feature by technology giant Google make your business, be it small, medium or large size, appears in the search result when any customer search for your company name, products or services.
A prospect can learn more about your business and its services through GMB tool. It has been seen in a report by economic times that 3 out of 4 shoppers search online to find any business. Whereas 7 out of 10 make a purchase from a business which they have found on the search engine.
Ever since from its inception, the tool is getting a strong medium for businesses to get connected with their customers and prospects. With the time Google My Business is also enhancing with new features and below we will discuss the most recent features which GMB rolled out for their customers.
News Features By Google My Business
Opening Dates for New Business
In the recent time, it has been noted by industry experts that Google My Business now allows users to list their new business in Google Map even before its opening.
Allyson Wright from Google stated, “Google My Business now supports businesses that haven’t yet open to the public.”
With this, any user who wants to search for your business will know about its opening date in the coming future.
The businesses with this new feature can easily start with a healthy relationship to their prospects. With the new features, businesses can build awareness among their customers for their products, services, opening day date, working hours, etc.
Changes in Business Service Area
In this update, GMB will help you set your new service area. The changes are done for the business kind who deliver or visit local consumers. With this new feature, businesses now can separately fill their business address and service area as per their convenience.
From now onwards, businesses will have options to submit business information via address, service area or both.